{"id":11758,"date":"2022-02-20T11:50:32","date_gmt":"2022-02-20T03:50:32","guid":{"rendered":"https:\/\/library.utm.my\/utmlibrarynews\/?p=11758"},"modified":"2022-10-27T15:08:36","modified_gmt":"2022-10-27T07:08:36","slug":"program-bicara-karya-strategi-lautan-biru","status":"publish","type":"post","link":"https:\/\/library.utm.my\/utmlibrarynews\/2022\/02\/20\/program-bicara-karya-strategi-lautan-biru\/","title":{"rendered":"Program Bicara Karya: Strategi Lautan Biru"},"content":{"rendered":"<p style=\"text-align: justify\">Program bicara karya\u00a0 anjuran Jabatan Perpustakaan UTM telah diadakan pada 16 Februari 2022 secara langsung melalui FB Live Perpustakaan UTM dan Youtube UTM Library TV. Panel program bicara karya kali ini menampilkan Dr. Mohd Khairy bin Kamarudin, Pensyarah Kanan, Akademi Tamadun Islam, Fakulti Sains Sosial &amp; Kemanusiaan, UTM. Manakala moderator program pula ialah Puan Nor Shaliza binti Mohd Basarudin, Pustakawan Perpustakaan UTM.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11761 size-large\" src=\"https:\/\/library.utm.my\/utmlibrarynews\/wp-content\/uploads\/sites\/37\/2022\/02\/ss2-16.2.2022-1024x541.png\" alt=\"\" width=\"1024\" height=\"541\" srcset=\"https:\/\/library.utm.my\/utmlibrarynews\/wp-content\/uploads\/sites\/37\/2022\/02\/ss2-16.2.2022-980x518.png 980w, https:\/\/library.utm.my\/utmlibrarynews\/wp-content\/uploads\/sites\/37\/2022\/02\/ss2-16.2.2022-480x254.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify\">Dr. Mohd Khairy mengulas buku berjudul &#8220;Strategi Lautan Biru&#8221; oleh W. Chan Kim dan Renee Mauborgne. Buku ini dihasilkan berdasarkan kajian 150 langkah strategik yang merangkumi lebih dari seratus tahun dan tiga puluh industri, Kim dan Mauborgne berhujah bahawa syarikat boleh berjaya dengan mewujudkan &#8220;lautan biru&#8221; ruang pasaran yang belum dipertandingkan, bertentangan dengan &#8220;lautan merah&#8221; di mana pesaing berjuang untuk dominasi, analogi adalah bahawa lautan yang penuh dengan persaingan kejam menjadi merah dengan darah. Selain itu, buku ini menegaskan bahawa langkah-langkah strategik ini mewujudkan lonjakan nilai bagi syarikat, pembeli, dan pekerjanya serta rangka kerja dan alat analisis bagi memupuk keupayaan sesebuah organisasi untuk berkerja secara sistematik<\/p>\n<p style=\"text-align: justify\">Dr. Mohd Khairy seterusnya menyatakan buku ini sewajarnya difahami dan dihayati kerana nilai-nilai inovasi dan penglibatan pemegang taruh di dalam dunia perniagaan. Konsep BOS adalah untuk mencipta ruang pasaran baharu kos rendah dengan memahami nilai pembeli. BOS bukan mengenai \u2018mematikan\u2019 persaingan,ia adalah mengenai membuat pertandingan dalam perniagaan, bukan menghapuskan pesaing perniagaan.<\/p>\n<p style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11760 size-large\" src=\"https:\/\/library.utm.my\/utmlibrarynews\/wp-content\/uploads\/sites\/37\/2022\/02\/ss1-16.2.2022-1024x540.png\" alt=\"\" width=\"1024\" height=\"540\" srcset=\"https:\/\/library.utm.my\/utmlibrarynews\/wp-content\/uploads\/sites\/37\/2022\/02\/ss1-16.2.2022-980x517.png 980w, https:\/\/library.utm.my\/utmlibrarynews\/wp-content\/uploads\/sites\/37\/2022\/02\/ss1-16.2.2022-480x253.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p style=\"text-align: justify\">Semoga perkongsian ini memberi manfaat kepada yang ingin menceburkan diri dalam bidang keusahawanan dengan mencipta perancangan yang strategik serta mewujudkan kepercayaan dalam kalangan pembeli kepada produk yang dihasilkan dan semesti ianya memberi faedah dan mempunyai kualiti yang tinggi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Program bicara karya\u00a0 anjuran Jabatan Perpustakaan UTM telah diadakan pada 16 Februari 2022 secara langsung melalui FB Live Perpustakaan UTM dan Youtube UTM Library TV. Panel program bicara karya kali ini menampilkan Dr. Mohd Khairy bin Kamarudin, Pensyarah Kanan, Akademi Tamadun Islam, Fakulti Sains Sosial &amp; Kemanusiaan, UTM. Manakala moderator program pula ialah Puan Nor [&hellip;]<\/p>\n","protected":false},"author":182,"featured_media":11759,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[19],"tags":[92,250,318],"class_list":["post-11758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-library-event","tag-perpustakaan-utm","tag-program-bicara-karya","tag-strategi-lautan-biru"],"_links":{"self":[{"href":"https:\/\/library.utm.my\/utmlibrarynews\/wp-json\/wp\/v2\/posts\/11758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/library.utm.my\/utmlibrarynews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/library.utm.my\/utmlibrarynews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/library.utm.my\/utmlibrarynews\/wp-json\/wp\/v2\/users\/182"}],"replies":[{"embeddable":true,"href":"https:\/\/library.utm.my\/utmlibrarynews\/wp-json\/wp\/v2\/comments?post=11758"}],"version-history":[{"count":8,"href":"https:\/\/library.utm.my\/utmlibrarynews\/wp-json\/wp\/v2\/posts\/11758\/revisions"}],"predecessor-version":[{"id":11779,"href":"https:\/\/library.utm.my\/utmlibrarynews\/wp-json\/wp\/v2\/posts\/11758\/revisions\/11779"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/library.utm.my\/utmlibrarynews\/wp-json\/wp\/v2\/media\/11759"}],"wp:attachment":[{"href":"https:\/\/library.utm.my\/utmlibrarynews\/wp-json\/wp\/v2\/media?parent=11758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/library.utm.my\/utmlibrarynews\/wp-json\/wp\/v2\/categories?post=11758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/library.utm.my\/utmlibrarynews\/wp-json\/wp\/v2\/tags?post=11758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}